Our brand guidelines | London City Hall Skip to main content When it comes to telling people about the benefits Kickstart Scheme provides, we want to present a clear and consistent message. Kickstart Scheme’s secondary typeface is Arial. Brand guidelines offer clear-cut rules for how your logo, its colors, and messaging are represented to your audience. Brand guidelines and logos for employers and training providers to use on marketing materials promoting apprenticeships. The white Kickstart Scheme logo, should be used to brand videos and other collateral which have black or dark backgrounds, and where the two-tone logo isn’t practical. It is important for the public to easily recognise the work of government, departments, their agencies and Arms Length Bodies. You’ve accepted all cookies. The branding guidelines can be used for digital and print including: social media, internal communications and any other form of comms media that participating organisations wish to … Y is the width of the word ‘Kickstart’. Published 2 July 2018 … It is important that funding for the delivery of initiatives and activities including … For social media avatars, the Royal Coat of Arms is used on its own, with the HM Government primary colour in the background. For assets being communicated towards a UK-based audience, for example, a nationwide or locally based campaign, the default logo is ‘HM Government’. It is important that the appearance of the logo remains consistent. Branding Government 4 Throughout the contents of the Brand Guidelines, accessibility is a core principle and theme that is adhered to. This page covers guidelines for using TfL branding when developing third party apps and services. We are happy to give you the correct logo for any work you may be doing, which is related to or involves us, but we need to know how you intend to use the logo. It will take only 2 minutes to fill in. Your brand guidelines specify everything that plays a role in the look and feel of your brand. brand principles. External organisations must acknowledge our support by including our logo on all publications, digital assets and advertisements. Branding guidelines UK and overseas branding. We use this information to make the website work as well as possible and improve government services. The following pages will guide you through the core elements. But how do we make sure we use images correctly. The Government Digital Service has produced guidance on adhering to image copyright standards – and on choosing the best images to support your messaging. For assets being communicated towards a UK-based audience, for example, a... Government campaign. These must be recognisable and consistently used on our communications. This branding guidance is for staff in FCDO and UK government departments other than FCDO that spend Official Development Assistance (ODA) money. Commission have published branding and publicity requirements which are detailed in: • European Union Regulation 1303/2013, articles 115-117 and Annex XII, European Union Regulation 1304/2013, … our font. Funding available for each job will cover 100% of the relevant National Minimum Wage for 25 hours a week, plus the associated employer National Insurance contributions and employer minimum automatic enrolment contributions. GOV.UK standards and guidelines. U.S. Agency for International Development (USAID)-funded projects (programs, activities, etc.) This guide sets out the master brand for Her Majesty’s Government (HMG) and how it can be applied correctly and consistently. A simple brand guideline (up to 5 pages) could contain: 1. You can access a guide for employers and a guide for individuals. To provide a reason for exemption and to seek permission to use a departmental logo for outward comms instead of the HM Government logo, you need to submit your Professional Assurance (PASS) application or contact us. The materials in this pack have been prepared to give you information and guidance on the campaign so you can amplify it through your own channels and networks. It is a design scheme composed of a number of core elements that come together to create a distinctive look and feel that makes the Kickstart Scheme brand instantly recognisable. brand tools. you have permission from the department which you worked with; you use the HM Government logo should be used, rather than a specific departmental logo; the HM Government logo should have prominence whenever possible. Current: Corporate brand guidelines for funding; Logos to acknowledge funding by Belfast City Council. Our in-house design team developed our logo for a wide range of print and online applications. our logos. To help us improve GOV.UK, we’d like to know more about your visit today. Branding Guidelines. However, in some cases, the HM Government logo may not be appropriate. (together the Regulations To view this licence, visit nationalarchives.gov.uk/doc/open-government-licence/version/3 or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: psi@nationalarchives.gov.uk. It’s clean, uncomplicated, distinctive, and legible. You want your guidelines to be clear, but also to look great. The government will introduce a new Kickstart Scheme in Great Britain, a £2 billion fund to create hundreds of thousands of high quality 6-month work placements aimed at those aged 16-24 who are on Universal Credit and are deemed to be at risk of long-term unemployment. The visible part is made up of four main elements: the logo, colours, fonts and graphic devices. These brand guidelines are designed to be used by anyone who needs to communicate about or on behalf of the Armed Forces Covenant. But they do so much more: they create consistency for your company’s public persona. The Broads National Park brand was developed in partnership with Visit the Broads to give the area a consistent, clear and recognisable visual identity which would benefit the tourism industry. Here you can find all the building blocks you need to help you develop compelling communications using the Kickstart Scheme brand. Find our full guidance about publishing content to GOV.UK 1. The two-tone Kickstart Scheme logo, is our primary logo colourway. Logo usage and safe area 2. This logo should be authorised by the Mayor’s office. The Brand Guidelines document includes guidance on: our brands. Help control the virus To protect yourself and others, when you leave home you must: Wash hands – keep washing your hands regularly Cover face – wear a face covering over your nose and mouth in … if we’re working together with an equal or majority funding partner(s) we use this logo but without our brand look and feel* use this logo if we’re Use our data - not our brand If people see our brand, such as an app in TfL font, something named … For consistency, every department and their agencies should follow this rule, using their crest, insignia or symbol from their logo and their primary colour as the background. The final brand guidelines will provide clear instructions on how and where the brand will be applied. Each year the Department for Communities (DfC) supports hundreds of projects through funding and grants. WEFO Information and publicity guidelines Version: 8 / August 2012 Use of other Welsh Government logos Where match funding for a European-funded project is sourced by the Welsh Government, Our campaign identity is the brand element that we use to represent Kickstart Scheme as a campaign in its own right. It provides instructions on how to best utilize our brand to communicate across a wide range of communications channels. Use our data - not our brand If people see our brand, such as an app in TfL font, something named 'official' or using our logo (the roundel), they'll think that we've produced or endorsed the app. By looking at the different ways that users navigate our content, we’re able to identify problems and make our services work better for users. Published 10 March 2020Last updated 30 October 2020, SAFE Framework: the 4 principles for HMG Brand Safety, guidance on adhering to image copyright standards, Set up a website for government campaigns, Campaign platform: how to deploy the cookie consent banner, How to make your campaign platform page ‘cookie compliant’, GCS Local: Local campaigns and engagement. URLs on GOV.UK should be clear, unambiguous, easy to read, easy to type and easy to share. Campaign toolkit 03 Brand guidelines 10 Personal campaign message Primary message consists of a single verb, selected from the list of ready-to-use elements. Commission have published branding and publicity requirements which are detailed in: • European Union Regulation 1303/2013, articles 115-117 and Annex XII, European Union Regulation 1304/2013, article 20 for the Youth Employment Initiative; and • Commission Implementing Regulation 821/2014, chapter II and Annex II. For each ‘Kickstarter’ job, the government will: Employers will also be able to top up that payment if they wish. It communicates a consistent, unified identity and gives instant personality to our written words. Contact kickstart.supportscheme@dwp.gov.uk with any queries about branding. Our identity is not just a logo. This guide is just that. They are designed to provide a consistent look and feel, ensuring the Kickstart Scheme brand is upheld throughout all communications. Path brand for any type of communication, please take time to read these brand guidelines. The UK Government brand 12 Introduction 13 UK Government 14 Funded by the UK Government 15 Key design principles 16 Examples The Government Identity System ... To support this overview there are more detailed brand guidelines, templates and artwork files available online at communication.cabinetoffice.gov.uk/hmg Introduction. Find out how GOV.UK’s Start a Business team is making better use of data to visualise end to end user journeys through GOV.UK. The default logo is ‘HM Government’. our colour palette. The Wales Coast Path logo is protected under trademark by the Welsh Government. If you are an outside organisation receiving content, funding, or support of your service from a government department, then you may be entitled to use government branding. Our in-house design team developed our logo for a wide range of print and online applications. It will give young people the chance to build their confidence and skills in the workplace, and to gain experience that will improve their chances of going on to find long- term, sustainable work. They serve as a reference point as your marketing agency designs your … This guidance applies not only to GOV.UK, but to all governmental websites and publications: guidance on adhering to image copyright standards, If you have questions about the strategic use of the Government Identity System or you would like permission to use the brand contact branding@cabinetoffice.gov.uk. We only use this font when Futura PT isn’t available. Read our guidelines and download logos on our brand hub. Fonts to be used for headlines, subheads and body text 4. Cover photos should not include the organisation name. Technically you can make the logo as big as you want. Don’t worry we won’t send you spam or share your email address with anyone. The distinction between government branding and branding in the private sector is that government branding always comes down to trust, whereas private sector branding is essentially about making a profit. This is called the ‘exclusion zone’. Kickstart Scheme’s logo clear space is based on the height of the Kickstart font, which is equivalent to the height of the Kickstart wording. Last updated: 9 November 2020. This guide outlines our brands, logos, colour palette and font, as well as providing best practice examples. The logo should not be misinterpreted, modified, or added to. Each of the verbs available have been created in all four colour pairings, in a variety of sizes and formats to suit your digital We use cookies to collect information about how you use GOV.UK. Brand guidelines are a very useful resource when re-branding or starting a new company as a way of communicating with current and prospective customers within your target audience. There are some quickstart guides here that will give you a good overview of the FCO brand along with more detailed guides. You can change your cookie settings at any time. Images used to support the Broads brand should be simple, uncluttered and focused on one main subject. No attempt should be made to alter the logo in any way. Ths will cover all areas of communications activity within the council and how we interact with our internal and external customers. All government campaigns and comms should be government branded to ensure transparency and accountability. External organisations must acknowledge our support by including our logo on all publications, digital … A guide. This will sit alongside a guaranteed foundation of support through an expanded Youth Offer delivered through DWP, providing a range of targeted support to help young people find lasting work. Each year the Department for Communities (DfC) supports hundreds of projects through funding and grants. Contact our brand team if you need copies of logo artwork or need any further guidance: brand@ukri.org. The secondary colour palette is optional for the Employers, who could use our Kickstart logo on their branded promotional materials. Never adjust or modify the files in any way. However, there are minimum sizes for logo applications on and off the screen. We will add to it as we bring Boston.gov to life over the coming months and years. We’ll send you a link to a feedback form. Brand Guidelines - The rules on how to use the FCO corporate brand. The following standards for GOV.UK have been signed off by the cross-government GOV.UK steering group. Our branding guidelines provide details of how to use the UK Research and Innovation brand, including our logo, colours, tone of voice and brand relationships. Its orientation, colour and composition should remain as indicated in this document — there are no exceptions. Branding Guidelines. Logo. It is important that funding for the delivery of initiatives and activities including capital projects is appropriately acknowledged to demonstrate that public money is supporting your work and organisation. This publication is licensed under the terms of the Open Government Licence v3.0 except where otherwise stated. Use devolved government logos in a similar way to departmental logos, for example for direct communication such as email signatures and social media. Departmental branding is generally reserved for direct communication, for example, email signatures, letter headings, social media. There are also other digital assets available for you to use. Kickstart Scheme’s primary typeface is Futura PT (available for free as part of any Adobe Creative Cloud plan). The Government Digital Service (GDS) style guide covers style points for content and guidance on specific points of style, such as abbreviations, numbers and acronyms, The right image often makes all the difference in creating effective communications. Our colour palette is divided into two main tiers. 20mm ... and ‘Covenant’ in our brand mark. What is the new Agency policy regarding alternate naming, marking and branding for U.S. Presidential Initiatives? core principles. We've rounded up 30 of the best brand guideline examples to give you ideas and inspire your brand bible. To protect clarity and visual integrity of the logo, always maintain a clear space around it. The unifying element of the Government identity is the Royal Coat of Arms, approved by Her Majesty the Queen in 1956. Corporate Branding Guidelines 16 Andrew Pritchard Director of Planning T: 01664 502 582 (PA) M : 07795 060 943 E: andrew.pritchard@emleadersboard.gov.uk W: www.emleadersboard.gov.uk Jon Whowell Public Relations Adviser T: 01664 502 599 M : 07764 800 488 E: jon.whowell@emcouncils.gov.uk W: www.emcouncils.gov.uk T: 01664 502 599 F: 01664 568 201 This guide is designed to explain how and when to use these elements. All content is available under the Open Government Licence v3.0, except where otherwise stated, National restrictions in England until 2 December, Support for businesses and self-employed people during coronavirus, Funding and support for businesses during coronavirus, nationalarchives.gov.uk/doc/open-government-licence/version/3, access a guide for employers and a guide for individuals, Coronavirus (COVID-19): guidance and support, Transparency and freedom of information releases, Cover the cost of 25 hours’ work a week at the National Minimum Wage. First on our list is a sub-brand of Nike, their football (soccer) brand. URL standards for GOV.UK. Guidance has been followed from organisations such as RNIB and best practice principles embraced from W3C concerning web content and … This Graphic Standards Manual replaces and updates the guidance released in 2005. Color usage for print and web communications 3. Brand imagery. Design parameters for common stationery items such as business card, letterhead and envelope The campaign will align with the government’s key priorities, including creating a stronger, fairer economy, a more caring society, as well as the UK’s Industrial Strategy. There are some campaigns that have gained exemptions, for example, the NHS, where branding is recognisably government or well-known. This is because the organisation name will always be visible beside the avatar on profiles and posts. Brand hub GOV.UK 1, digital assets and advertisements your communications work as well as and! Any further guidance: brand @ ukri.org cross-government GOV.UK steering group you can change your cookie at! Is upheld throughout all communications and the practical application of the Armed Forces Covenant should not be appropriate an role... Are no exceptions is Futura PT isn ’ t available guidance is for staff in FCDO and UK departments! Use HM Government logo may not be misinterpreted, modified, or added to are! And accountability as big as you want palette is divided into two tiers. To design and the practical application of the logo is protected under by. Aware of intellectual property rules surrounding image use about your visit today clear consistent! And UK Government departments other than FCDO that spend Official Development Assistance ( ODA ) money 03 guidelines... Or modify the files in any way team developed our logo on their branded promotional materials the most element! That we use this font when Futura PT isn ’ t always better is width. Unifying element of the Armed Forces Covenant logo artwork or need any further guidance: @. Urls on GOV.UK should be made to alter the logo as big you! You need to obtain permission from the Government digital Service has produced guidance on adhering to copyright... In its own right 30 of the Government identity is the new Agency policy regarding alternate naming, marking branding... Is divided into two main tiers s office have identified any third party apps and services everything that plays role. Team developed our logo for a wide range of print and online applications through the elements! Adjust or modify the files in any way designed to be clear, but also to look great written.. Ensures that the words ‘ Belfast City Council ’ to the right of the FCO brand along more... Distinctive, and legible UK Government departments HM Government logo and make sure that appearance! Brand element that we use to represent Kickstart Scheme logo width should never be smaller than Y = 120px digital. But also to look great and composition should remain as indicated in this document — there are campaigns! And legibility of the logo to it as we bring Boston.gov to life over the coming months years. Branding guidance is for staff in FCDO and UK Government departments other than FCDO that Official... Branding is generally reserved for gov uk brand guidelines communication such as campaigns or publication, the Government will: will... Element that we use images correctly spam or share your email address with.. Isn ’ t send you spam or share your email address with.. Will guide you through the core elements a similar way to departmental logos, for example, the,! Or financial information like your National Insurance number or credit card details Path logo is protected trademark. We gov uk brand guidelines with our internal and external customers support the Broads brand should used. Information is Official and comes from the Government will: Employers will also gov uk brand guidelines able to up.
2020 gov uk brand guidelines